To visualise the new concept for the business, we needed something tangible to “grab onto”. After working through the requirements with the Product Owner, I created a flat infographic that brought together all the information we had defined, showing the departments involved, the overall process and the connections between them. I then developed a bold, modern evolution of this infographic, shifting the focus towards the future product itself while also introducing its future branding.
I created both illustrations in Adobe Illustrator. This was my first time working in an isometric style, and I learned a lot about structuring and managing isometric layers in the process.
No AI was used in the creation of these assets.
The isometric illustration was used extensively in PowerPoint presentations, where I added zoom effects to enable deeper dives into specific areas of the visualisation. There were also plans to recreate this zoom-based experience, combined with additional information, on a dedicated website for the product.
In my role at Siegwerk as Art Director Digital
& ILLUSTRATION
