TecAlliance 2020 Automotive Report

One of my projects was the new Automotive Report 2020 in which I worked very closely together with the colleagues in Maastricht, NL. The goal was to give the Report a completely new, fresh, and modern look with the new corporate font I chose (DIN Pro) and a new colour palette.

I led multiple workshops in which I presented new Ideas and worked on new content together with the colleagues. While some pages were individually designed around their specific content, others were generated using templates. I created illustrations and hand-drawn graphics, customised charts, an editorial template wireframe styleguide, and a new InDesign template from scratch, starting from a baseline and column grid to paragraph styles to csv Import for the country and region pages. I led several workshops where I presented ideas and developed new content together with the team. I was given complete creative trust by everyone involved in the project and the outcome was more than expected. The result: A new fresh design with vibrant colours along with handcrafted typograpy-based layouts and an up-to-date automated InDesign template for the country & regions section. Due to the COVID-19 pandemic, the report was not printed and was published exclusively as a PDF.

Another project involved creating reusable graphic templates for LinkedIn campaigns, designed to be edited by marketing colleagues without design expertise. To make the templates as accessible as possible, I also documented detailed usage guidelines explaining how to edit and customise them.

No AI was used in the creation of these assets.

Although TecAlliance was already partially appearing with the new style (but with the old logo), the official and complete rebranding and the creation of a new website were paused due to the corona pandemic in which I eventually left the company.